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Toys and board games

The 8 companies in this industry listed on the NYSE and Nasdaq are worth $20 bn combined; the largest are Hasbro (HAS), Mattel (MAT) and Funko, Inc. (FNKO). For each one: what it does, revenue, margin, free cash flow over the last five years and a score from 0 to 10.

Data as of October 2026

Clear leader
8 companies value 20 bn revenue 13 bn margin 10.1% free cash flow 2.0 bn avg. score 5.4
HAS holds 70.1% of the group's value, 2.9x the runner-up · MAT leads the industry without being the largest
Rank Ticker Company Share Value Revenue Margin FCF 5 years FCF/px Yield What it does · why it is here
1 HAS Hasbro
United States · score 7.1
 70% 14 bn 5.6 bn 14.1% 1.2 bn 8.7% 2.8% Toys, games and licensing: Monopoly, Transformers and Magic · Owner of Magic: The Gathering and Monopoly; high margins in digital games
2 MAT Mattel
United States · score 6.8
 24% 4.8 bn 5.5 bn 7.8% 0.7 bn 13.8% — Barbie, Hot Wheels and Fisher-Price toys · Owner of Barbie and Hot Wheels; licensing has become a profit engine
3 FNKO Funko, Inc.
United States · score 2.9
 2% 0.4 bn 0.9 bn -0.2% 0.0 bn 7.4% — Collectibles and fan products · Washington — revenue of $933m
4 BBW BUILD-A-BEAR WORKSHOP INC
United States · score 6.7
 2% 0.3 bn 0.5 bn 10.0% 0.0 bn 8.3% 3.9% Build-your-own teddy bears in store, with licenses and collectibles · Missouri — revenue of $518m
5 JAKK JAKKS Pacific
United States · score 7.0
 2% 0.3 bn 0.1 bn 6.3% 0.0 bn 10.9% 3.5% Toys and licensed products · Licensed toys based on film and TV characters
6 HERE Here Group Ltd
China · score 7.5
 0% 0.1 bn 0.4 bn 13.2% 0.0 bn 28.3% 12.2% Collectible toys and own-brand plush · China — revenue of $380m
7 GSUN Golden Sun Technology Group Ltd.
China · score 0.0
 0% 0.0 bn 0.0 bn -9.8% 0.0 bn -49.7% — Toys and educational products, from China · China — revenue of $40m
8 KMRK K-TECH SOLUTIONS CO LTD
Hong Kong · score 5.3
 0% 0.0 bn 0.0 bn 1.1% 0.0 bn 3.0% — Toys and consumer products of its own design · Hong Kong — revenue of $16m

Other industries in the same sector

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What this is. A catalogue, not a guide. Every industry with stocks listed on the NYSE or NASDAQ, the companies contending for its leadership, what each one does according to its own annual report, and the balance sheet it filed with the SEC.

The score runs from 0 to 10 and compares each company with every other one in the almanac on cash generation, profitability, debt, dividends and consistency over the last five years. The higher it is, the better the company fares in that comparison. Curious how much each part weighs? Ask at the bottom of the page.

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