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Recreational vehicles and boating

The 16 companies in this industry listed on the NYSE and Nasdaq are worth $21 bn combined; the largest are Brunswick Corporation (BC), BRP Inc. (DOO) and Thor Industries (THO). For each one: what it does, revenue, margin, free cash flow over the last five years and a score from 0 to 10.

Data as of October 2026

Evenly matched
16 companies value 21 bn revenue 49 bn margin -0.6% free cash flow 1.8 bn avg. score 3.9
BC holds 19.4% of the group's value, 1.0x the runner-up
Rank Ticker Company Share Value Revenue Margin FCF 5 years FCF/px Yield What it does · why it is here
1 BC Brunswick Corporation
United States · score 3.4
 19% 4.1 bn 5.6 bn -1.5% 0.3 bn 8.3% 2.7% Outboard engines, boats and marine products · World's largest maker of outboard engines (Mercury)
2 DOO BRP Inc.
Canada · score 6.9
 19% 4.0 bn 6.0 bn 3.4% 0.7 bn 16.3% 1.1% Ski-Doo, Sea-Doo and Can-Am recreational vehicles · Canada — revenue of $6bn
3 THO Thor Industries
United States · score 5.4
 16% 3.4 bn 9.6 bn 1.8% 0.2 bn 5.5% — RVs and motorhomes, the world's largest manufacturer · World's largest maker of motorhomes and travel trailers
4 PII Polaris
United States · score 1.9
 14% 3.0 bn 7.5 bn -3.5% 0.1 bn 2.3% 5.2% Off-road vehicles, motorcycles, personal watercraft and boats · Leader in off-road vehicles and snowmobiles
5 HOG Harley-Davidson
United States · score 2.0
 13% 2.8 bn 4.2 bn 4.8% -0.1 bn -4.8% 3.0% Harley-Davidson motorcycles and financing · The most iconic US motorcycle brand
6 HZO MARINEMAX INC
United States · score 6.2
 5% 1.1 bn 2.2 bn 0.2% 0.2 bn 15.5% — World's largest boat and yacht retailer and marina operator · Florida — revenue of $2.2bn
7 WGO WINNEBAGO INDUSTRIES INC
United States · score 7.5
 3% 0.6 bn 2.8 bn 1.4% 0.2 bn 28.2% 6.2% Motorhomes, trailers and boats: Winnebago, Grand Design and Chris-Craft · Minnesota — revenue of $2.8bn
8 FOXF FOX FACTORY HOLDING CORP
United States · score 2.7
 3% 0.6 bn 1.5 bn -20.4% 0.0 bn 2.1% — Holding company for high-performance suspension and components · Georgia — revenue of $1.5bn
9 CWH Camping World Holdings
United States · score 3.4
 2% 0.5 bn 6.3 bn -1.6% 0.3 bn 54.0% 3.5% Sales and service of travel trailers and motorhomes · Largest US RV sales and service chain
10 MCFT MasterCraft Boat Holdings, Inc.
United States · score 4.8
 2% 0.5 bn 0.3 bn -0.5% 0.0 bn 4.8% — MasterCraft, Crest, Chaparral and Robalo recreational boats · Tennessee — revenue of $349m
11 MBUU MALIBU BOATS, INC.
United States · score 5.3
 2% 0.4 bn 0.9 bn 0.2% 0.0 bn 10.0% — Sport boats and pleasure craft, across nine brands · Tennessee — revenue of $915m
12 ONEW OneWater Marine Inc.
United States · score 3.8
 1% 0.2 bn 1.8 bn -6.7% 0.1 bn 36.4% — Holding company of boat dealerships · Georgia — revenue of $1.8bn
13 NXB NextBoat Inc.
United States · score 0.0
 0% 0.0 bn 0.1 bn -5.4% -0.0 bn -47.7% — Yacht and boat dealership · North Carolina — revenue of $150m
14 MAMO Massimo Group
United States · score 6.3
 0% 0.0 bn 0.1 bn 6.0% 0.0 bn 11.5% — Utility and recreational vehicles for rural and commercial use · Texas — revenue of $66m
15 VEEE Twin Vee PowerCats, Co.
United States · score 0.0
 0% 0.0 bn 0.0 bn -76.3% -0.0 bn -157.9% — Recreational and commercial boats · Florida — revenue of $14m
16 VMAR Vision Marine Technologies Inc.
Canada · score 2.5
 — — 0.1 bn -39.8% 0.0 bn — — Electric recreational boats and motors · Canada — revenue of $62m

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What this is. A catalogue, not a guide. Every industry with stocks listed on the NYSE or NASDAQ, the companies contending for its leadership, what each one does according to its own annual report, and the balance sheet it filed with the SEC.

The score runs from 0 to 10 and compares each company with every other one in the almanac on cash generation, profitability, debt, dividends and consistency over the last five years. The higher it is, the better the company fares in that comparison. Curious how much each part weighs? Ask at the bottom of the page.

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