Skip to the list

Online travel and booking

The 14 companies in this industry listed on the NYSE and Nasdaq are worth $294 bn combined; the largest are Booking Holdings (BKNG), Airbnb (ABNB) and Expedia Group (EXPE). For each one: what it does, revenue, margin, free cash flow over the last five years and a score from 0 to 10.

Data as of October 2026

Open contest
14 companies value 294 bn revenue 70 bn margin 21.4% free cash flow 21 bn avg. score 3.8
BKNG holds 41.6% of the group's value, 1.2x the runner-up
Rank Ticker Company Share Value Revenue Margin FCF 5 years FCF/px Yield What it does · why it is here
1 BKNG Booking Holdings
United States · score 5.9
42% 122 bn 28 bn 19.1% 9.5 bn 7.8% 1.1% Hotel and travel bookings: Booking.com, Priceline and Kayak · World's largest online travel agency; exceptional margins and buybacks
2 ABNB Airbnb
United States · score 7.0
36% 105 bn 13 bn 20.4% 4.9 bn 4.6% — Marketplace for stays and experiences in 220 countries · Global leader in alternative lodging, with strong cash generation
3 EXPE Expedia Group
United States · score 7.5
12% 35 bn 16 bn 13.0% 4.5 bn 12.7% 0.6% Travel marketplace: Expedia, Hotels.com and Vrbo · World's 2nd largest online travel agency
4 TCOM Trip.com Group
China · score 7.0
9% 26 bn 8.9 bn 53.4% 1.9 bn 7.6% 0.8% China's online travel agency, the Ctrip brand · Dominant in China travel and expanding internationally
5 MMYT MakeMyTrip Ltd
India · score 3.2
2% 4.3 bn 1.0 bn 4.9% 0.2 bn 4.2% — Online travel agency from India · India — revenue of $1bn
6 TRIP TripAdvisor, Inc.
United States · score 4.7
0% 1.1 bn 1.8 bn 0.3% 0.1 bn 12.2% — Travel platforms: reviews, lodging and experiences · Massachusetts — revenue of $1.8bn
7 TRVG trivago N.V.
Germany · score 4.4
0% 0.3 bn 0.6 bn 2.0% 0.0 bn 1.3% — Hotel search engine, from Germany · Germany — revenue of $616m
8 YTRA Yatra Online, Inc.
India · score 4.6
0% 0.1 bn 0.1 bn -0.7% 0.0 bn 10.9% — Online travel agency from India, for leisure and business · India — revenue of $107m
9 TOUR Tuniu Corp
China · score 2.6
0% 0.1 bn 0.1 bn 5.4% -0.0 bn -31.6% 8.1% Online travel agency in China · China — revenue of $83m
10 AHMA AMBITIONS ENTERPRISE MANAGEMENT CO. L.L.C
United Arab Emirates · score 2.3
0% 0.0 bn 0.0 bn 6.0% 0.0 bn -3.3% — Corporate events (MICE) and tour packages in the United Arab Emirates · United Arab Emirates — revenue of $20m
11 JTAI Jet.AI Inc.
United States · score 1.3
0% 0.0 bn 0.0 bn 49.5% -0.0 bn -218.0% — App-based business jet charter · Nevada — revenue of $10m
12 NTRP NextTrip, Inc.
United States · score 0.0
0% 0.0 bn 0.0 bn -319.8% -0.0 bn -46.8% — Travel technology and media · Florida — revenue of $5m
13 JXG JX Luxventure Group Inc.
China · score 1.3
— — 0.1 bn -13.3% 0.0 bn — — Airline tickets, luxury tourism and technology solutions for business partners in China · China — revenue of $83m
14 WETO Wetour Robotics Ltd
China · score 1.3
— — 0.0 bn -35.1% -0.0 bn — — — Packaged tours and chartered buses, pivoting to wearable robotics and physical AI · China — revenue of $5m

Other industries in the same sector

and 36 industries more
What this is. A catalogue, not a guide. Every industry with stocks listed on the NYSE or NASDAQ, the companies contending for its leadership, what each one does according to its own annual report, and the balance sheet it filed with the SEC.

The score runs from 0 to 10 and compares each company with every other one in the almanac on cash generation, profitability, debt, dividends and consistency over the last five years. The higher it is, the better the company fares in that comparison. Curious how much each part weighs? Ask at the bottom of the page.

Have a question or a suggestion, or found a mistake?

Write here: a question about the score, a missing company or industry, a number that looks wrong. Every message is read, and the email is so I can reply.