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Traditional advertising

The 14 companies in this industry listed on the NYSE and Nasdaq are worth $32 bn combined; the largest are Omnicom Group (OMC), WPP plc (WPP) and Stagwell Inc. (STGW). For each one: what it does, revenue, margin, free cash flow over the last five years and a score from 0 to 10.

Data as of October 2026

Clear leader
14 companies value 32 bn revenue 47 bn margin -0.5% free cash flow 4.1 bn avg. score 2.3
OMC holds 69.0% of the group's value, 3.8x the runner-up
Rank Ticker Company Share Value Revenue Margin FCF 5 years FCF/px Yield What it does · why it is here
1 OMC Omnicom Group
United States · score 5.8
69% 22 bn 22 bn 1.7% 2.4 bn 11.0% 3.5% Advertising, media and marketing, together with IPG · World's largest advertising group after buying Interpublic in 2025
2 WPP WPP plc
United Kingdom · score 4.7
18% 5.8 bn 18 bn -1.5% 1.4 bn 23.6% 9.3% Advertising and media: Mindshare, Wavemaker and EssenceMediacom · United Kingdom — revenue of $17.7bn
3 STGW Stagwell Inc.
United States · score 5.4
7% 2.2 bn 3.0 bn 0.5% 0.3 bn 11.6% — Network of digital marketing and advertising agencies · Digital-first advertising group, an alternative to the traditional agencies
4 AHG Akso Health Group
China · score 0.2
4% 1.1 bn 0.0 bn -135.0% -0.0 bn -1.1% — Marketing promotion services on a social e-commerce platform, in China · China — revenue of $14m
5 ADV Advantage Solutions Inc.
United States · score 2.6
1% 0.4 bn 3.6 bn -7.6% 0.1 bn 33.8% — Outsourced sales, marketing and merchandising for consumer goods · Missouri — revenue of $3.6bn
6 NCMI National CineMedia, Inc.
United States · score 4.8
1% 0.2 bn 0.3 bn -3.1% 0.0 bn 10.1% 5.8% Largest US cinema advertising platform · Colorado — revenue of $249m
7 TZOO TRAVELZOO
United States · score 4.5
0% 0.1 bn 0.1 bn 0.5% 0.0 bn 6.3% — Internet media for travel deals · New York — revenue of $92m
8 SWAG Stran & Company, Inc.
United States · score 1.2
0% 0.0 bn 0.1 bn 0.0% 0.0 bn -18.1% — Outsourced marketing with promotional products and loyalty programs · Massachusetts — revenue of $120m
9 GAME GameSquare Holdings, Inc.
United States · score 0.0
0% 0.0 bn 0.1 bn -96.0% -0.0 bn -62.4% — Marketing and talent agencies, media and creator software for gaming, with an ETH treasury · Texas — revenue of $63m
10 DLPN Dolphin Entertainment, Inc.
United States · score 0.0
0% 0.0 bn 0.1 bn -6.3% 0.0 bn -31.3% — Marketing and independent entertainment production · Florida — revenue of $58m
11 IZEA IZEA Worldwide, Inc.
United States · score 0.6
0% 0.0 bn 0.0 bn -9.4% 0.0 bn -4.0% — Services and technology for content creators and brands · Florida — revenue of $27m
12 VSME VS MEDIA Holdings Ltd
Singapore · score 0.0
0% 0.0 bn 0.0 bn -58.0% 0.0 bn -76.5% — Network of digital content creators and marketing, from Hong Kong · Singapore — revenue of $8m
13 STFS Star Fashion Culture Holdings Ltd
China · score 1.3
— — 0.0 bn -108.3% 0.0 bn — — — Content marketing agency in China: campaigns, events, offline advertising and online marketing · China — revenue of $17m
14 EDHL Everbright Digital Holding Ltd.
Hong Kong · score 1.3
— — 0.0 bn -120.6% 0.0 bn — — Integrated digital marketing in Hong Kong: metaverse, virtual reality, events and social media · Hong Kong — revenue of $2m

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What this is. A catalogue, not a guide. Every industry with stocks listed on the NYSE or NASDAQ, the companies contending for its leadership, what each one does according to its own annual report, and the balance sheet it filed with the SEC.

The score runs from 0 to 10 and compares each company with every other one in the almanac on cash generation, profitability, debt, dividends and consistency over the last five years. The higher it is, the better the company fares in that comparison. Curious how much each part weighs? Ask at the bottom of the page.

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