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Marketing software

The 13 companies in this industry listed on the NYSE and Nasdaq are worth $28 bn combined; the largest are HubSpot (HUBS), Zeta Global (ZETA) and Klaviyo (KVYO). For each one: what it does, revenue, margin, free cash flow over the last five years and a score from 0 to 10.

Data as of October 2026

Comfortable leader
13 companies value 28 bn revenue 9.0 bn margin 1.2% free cash flow 1.5 bn avg. score 2.8
HUBS holds 42.1% of the group's value, 1.4x the runner-up
Rank Ticker Company Share Value Revenue Margin FCF 5 years FCF/px Yield What it does · why it is here
1 HUBS HubSpot
United States · score 6.3
42% 12 bn 3.5 bn 4.3% 0.8 bn 6.8% — Marketing, sales and service platform for businesses · Leading marketing and CRM platform among midsize companies
2 ZETA Zeta Global
United States · score 3.8
29% 8.2 bn 1.6 bn -0.1% 0.2 bn 2.8% — AI-driven marketing and consumer data · Marketing built on its own consumer data
3 KVYO Klaviyo
United States · score 5.0
18% 5.0 bn 1.4 bn 0.5% 0.3 bn 5.1% — Marketing and CRM for consumer brands · Marketing automation for e-commerce; native Shopify integration
4 CXM Sprinklr, Inc.
United States · score 6.1
5% 1.4 bn 0.9 bn 2.7% 0.1 bn 9.0% — Unified customer experience management platform with AI · New York — revenue of $873m
5 SPT Sprout Social
United States · score 3.7
3% 0.7 bn 0.5 bn -6.1% 0.1 bn 7.1% — Social media management and customer care for brands · Social media management for businesses
6 YEXT Yext, Inc.
United States · score 5.9
3% 0.7 bn 0.4 bn 5.9% 0.1 bn 7.7% — Brand information management across the digital ecosystem · New York — revenue of $443m
7 THRY Thryv Holdings, Inc.
United States · score 4.1
0% 0.1 bn 0.7 bn -2.3% 0.0 bn 75.2% — AI-powered software platform for small and midsize businesses · Texas — revenue of $712m
8 MCHX MARCHEX INC
United States · score 0.6
0% 0.1 bn 0.0 bn -11.3% 0.0 bn -1.4% — AI-powered conversation intelligence for vertical market analysis · Washington — revenue of $44m
9 BLIN Bridgeline Digital, Inc.
United States · score 0.6
0% 0.0 bn 0.0 bn -14.2% 0.0 bn -3.6% — AI-powered marketing and search technology · Massachusetts — revenue of $16m
10 VS Versus Systems Inc.
Canada · score 0.0
0% 0.0 bn 0.0 bn -78.4% 0.0 bn -14.1% — Enterprise gamification and rewards software · Canada — revenue of $2m
11 LCFY Locafy Ltd
Australia · score 0.0
0% 0.0 bn 0.0 bn -134.7% 0.0 bn -20.9% — Search engine optimization and digital presence, from Australia · Australia — revenue of $2m
12 PARA Banzai International, Inc.
United States · score 0.4
— — 0.0 bn -228.7% -0.0 bn — — Marketing and webinar software · Washington — revenue of $11m
13 CHGA Change Agents Corporation.
United States · score 0.5
— — 0.0 bn -643.2% -0.0 bn — — AI software for short-form video and generative search (GEO), plus consumer health technology · New Jersey — revenue of $1m

Other industries in the same sector

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What this is. A catalogue, not a guide. Every industry with stocks listed on the NYSE or NASDAQ, the companies contending for its leadership, what each one does according to its own annual report, and the balance sheet it filed with the SEC.

The score runs from 0 to 10 and compares each company with every other one in the almanac on cash generation, profitability, debt, dividends and consistency over the last five years. The higher it is, the better the company fares in that comparison. Curious how much each part weighs? Ask at the bottom of the page.

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